Learn how to create, publish and send email newsletters to your clients
Our online course will teach you how to create, publish or brief a third party on publishing an email newsletter for your law firm.
You don't have to be a mechanic to drive a car, likewise you don't have to be a marketing guru to create your law firm’s email newsletter. Our online course will teach you how to create, publish or brief a third party on publishing an email newsletter for your law firm.
In our online course we get under the bonnet and explore the anatomy of an email newsletter. What do you want to say? How do you say it? Content is king and we cover all the key elements of how you can make your newsletter engaging for readers and whet their appetite for more.
This course covers:
- Email basics
- Who is your target audience?
- How to build your permission based email database.
- Data protection
- Email best practice
- Segmenting your database
View our taster video
CPD Hours: 5 Management & Professional Development Skills (by eLearning)
For the full list of CPD seminars, masterclasses, and online programmes please contact a member of the Law Society Professional Training team or visit the CPD courses page.